OVERVIEW OF MARKET INTELLIGENCE FOR THE SOFTWARE INDUSTRY
Strategic Market Intelligence (MI) Where is the Future of Your Company?
- Making better business decisions for Product Direction
- MI aligned with Corporate and Product Strategies
- Dynamic Matrix of Markets, Customers, Products/Industry, Competitors
- Continuous processes, monitoring, research, analysis
- Overarching surveys of general trends in software and hardware
- Actionable Observations and Recommendations
- Information is NOT Intelligence
- BUT Analyzed Information in Context leads to strategic intelligence and better decision-making
Strategic Market Intelligence Companies that practice MI will Win the Market
- Key Differentiator
- Key Differentiator
- Agilely respond to changing market conditions
- Actively leverage intelligence as successful strategies and operational tactics
- MI ensures Market-Driven strategy and growth
- Fast-changing industries, like software technology, require more attention on MI: more monitoring and quicker management action
How Market Intelligence Works
- Dynamic means for uncovering essential intelligence as early as possible
- Averting “nasty surprises” in the future
- Discovering new opportunities before the competition
- “If only I knew two years ago what I know now…”
- Positioned as a virtual hub for the entire company
- Interacting with all groups both for gathering information and for sharing intelligence and actionable recommendations
- Process of market intelligence is iterative and responsive to changes in the matrix of drivers during the lifecycle of software products
